The Art of Living: developer Aby Rosen on how he designed his New Manhattan Tower to be an ideal home for art collectors
Rachel Feinstein, Bryan Hunt and Federico de Francesco are among the artists whose work appears in Rosen’s newly developed tower.
Who is better than a top collector from New York to design a luxury Manhattan tower that is suitable for other art lovers and collectors? / The Art of Living /
Real estate developer and mega collector Aby Rosen is behind the new 63-storey building in Midtown, known as 100 East 53rd, which is directly adjacent to the Seagram building owned and operated by Rosen’s RFR Realty company.
Rosen, co-founder and director of RFR, worked with his favorite architect, Norman Foster from Foster + Partners, on the design of the building with more than 94 units. Among the perks of the hotel are a swimming pool, a spa, a private lounge and a restaurant with chef Joël Robuchon. Apartments start at $ 2.3 million and go up to $ 65 million for a duplex penthouse. (According to reports, George and Amal Clooney and Cindy Crawford and her husband Randy Gerber have already picked up units in the building.)
Oh, and have we called art? Not only does Rosen have studded model apartments with works from his own collection to give buyers an idea of what their new homes can look like, he and his sales staff offer to advise or connect with art advisers. Rosen also took site-specific works into use and bought permanent pieces for the lobby. / The Art of Living /
We picked up Rosen talking about the inspiration for the building and the fusion of art, architecture and design.
Given that ultra-competitive landscape, what else does 100 East 53rd distinguish from each other?
The more we dedicate ourselves to this whole concept of art, architecture and design, the more we realize that we are on the right track. We have the sourcing and we have the right people working for us, so it’s like selling a package, an idea. The more we get in conversation with buyers, the better chance we have of actually closing a transaction. Not only the square footage makes the difference, it is the energy and time that the developer spends on the builder who shows that we have shared interests and are on the same wavelength with potential buyers. People understand our story and we have a fascinating story to tell.