BJ and Richeille Formento met in 2005.
Originally from Hawaii, BJ arrived in New York in 1999. At that time he was 35 years old and he attended the greatest photographers: Mary Ellen Mark, Hans Neleman and Annie Leibovitz.
In 2001 he started as an independent photographer. Until 2005, Richeille worked in the fashion industry as artistic director and designer for major brands and for independent labels.